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First Choice Roofing — landing pages

Two live variants, one angle each. Same form fields and the same tracking, so the only real difference is the pitch.

1

Free inspection

Control. Broadest appeal, lowest commitment ask.

Open the inspection page

2

Storm & insurance

Urgency plus "we handle the claim". Best for post-storm windows.

Open the storm page

Both pages are noindex. Business facts live in config.js, so editing it once updates both. A third financing variant was removed: financing is regulated advertising and the lender, APR and terms are not confirmed.